Membership Matters
Guest Feedback Gives
Insight to Our Reopening
The Science Center routinely collects guest feedback about the visit experience through exit surveys and post-visit email surveys to help in our ongoing efforts to improve the guest experience. In fact, we’re one of over 30 science museums across North America participating in the Collaboration for Ongoing Visitor Experience Studies (COVES) where all participating institutions collect comparative visitor data through a common exit survey. After reopening, the Science Center resumed collecting general feedback in June and COVES data in August. Here are some highlights of the guest feedback we received over the summer.
Why do people visit the Science Center?
Here, survey respondents are invited to select their top two reasons for visiting from a list of 10 options. Guests’ top selected reasons for visiting differ based on whether or not they visit with children.
For those visiting with children, the top three reasons for their visit are:
1
To spend time together as a group/family
(48%)
2
For fun / entertainment for group members / children
(42%)
3
For an education experience for group members / children
(14%)
For those visiting in adult-only groups, the top three reasons for their visit are:
1
To spend time together as a group/family
(44 %)
2
For fun / entertainment for myself
(33%)
3
To see a specific exhibit, program, or show
(28%).
How has COVID-19 affected guests’ expectations and experience?
In August, 59% of respondents indicated that prior to arriving they were at least “a little concerned” about their group’s health and safety at the Science Center, but by the time they left, nearly all of those who expressed concern said their concerns were either “fully addressed” (66%) or “mostly addressed” (26%).
Before arriving, how concerned were you about your and your group’s health and safety at the Science Center amid the COVID-19 pandemic?
For those who expressed concern: To what extent did the Science Center address your health and safety concerns?
3%
Did not address my concerns at all
5%
Addressed myconcerns a bit
26%
Mostly addressed my concerns
66%
Fully addressed my concerns
Overall Experience Rating
87%
Percentage of people who rated their experience at the Science Center as “Excellent” (44%) overall or “Outstanding” (43%).
1%
Fair
13%
Good
44%
Excellent
43%
Outstanding
Save The Dates
Virtual Member Events
Join us in 2021 for more exciting members-only events like these:
Chat with a Scientist: Vaccines
JANUARY
Collections Tour: Spectacular Spacecraft
FEBRUARY
Member Mission: Dinosaurs
MARCH
Member Chat: Climate Change
APRIL
Please note that exact dates are coming soon. Watch your email inbox and slsc.org for more information.
Catch up on previous Virtual Member Events
Collections Tour: Women in Science
GermBusters! at Energy Stage
GROW: The Fabric of Our Lives
